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Axe Taps ‘P-Rod’ for New Collection

New Kilo line with pro skateboarder is a first for the brand.

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By: Christine Esposito

Editor-in-Chief

Pro skateboarder Paul Rodriguez, aka P-Rod,  is taking a ride with Unilever power brand Axe, creating a new collection that is said to capture the soul of Los Angeles street culture. The limited edition line, called Axe Kilo, marks the first time the brand has collaborated on a product design that features outside creative influence.   New Axe Kilo with Paul Rodriguez collection is inspired by P-Rod’s heritage and was illustrated by artist Mister Cartoon. The line, which includes bodyspray, AP a...

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